Assignment task: Sustainable Gastro (SG) organisation - the client- aims to write social and inspirational events and dialogues to improve broken food systems. A key goal of Sustainable Gastro is to foster cross-sector collaboration. SG aims to establish a comprehensive and sustainable food network in the regions and across the Baltic States. SG strive to write a sustainable food system that will benefit future generations.
The client aims to organise event series for the Baltic Gastronomy Events 2024 in spring and autumn of 2024. The themes are:
Theme: Forest to Fork, October 2024
This event will be held in: Latgale (Latvia)
At the initial stage, Sustainable Gastro wants to target audience for both the Farm to Fork and Forest to Fork events should be food industry professionals, public sector institutions (nurseries, schools and universities), farmers, chefs, the hospitality industry, consumers, and sustainability advocates in the Baltic regions.
Hashtags: #NewBalticCuisine #SustainableGastro
This event aim to foster collaboration across the food production chain, from forest to table. SG plans to feature sustainability-focused cooking demonstrations, talks, workshops, and tastings that highlight the natural bounty and seasonality of the Baltic region. Key goals are supporting local economies, celebrating regional food cultures, building food security, and inspiring more conscientious food production and consumption.
Based on your analysis, present a detailed digital marketing communication campaign creative concept, including at least two examples (mock-ups), a timeline, budget, and limitations/ risks.
Clearly state the campaign objective. You can add a mood board of your inspirations.
What is the main concept of the campaign?
Think about how you'll uniquely capture the target audience's attention. Try to create an emotional appeal.
Maintain brand and campaign consistency. Share details like tone of voice, hashtags, image styles, etc. This ensures a cohesive look as assets are implemented.
Submit at least two social media content samples in the form of mock-ups based on your previous analysis.
Timeline - the list of activities placed in chronological order that helps to view the marketing campaign plan in one place.
Budget - consider that Sustainable Gastro is an NGO with limited resources. So, consider partnerships, collaborations, and free and low-cost options first. Then, if you see excellent opportunities to get more attendees, suggest what it is and how much it will cost for the organisation.
Conclusions
Identify what limitations and risks Sustainable Gastro should consider when planning a digital communication campaign and how to overcome them.
Summarize the main findings and outcomes of the digital marketing campaign.
Approach the conclusion as an opportunity to summarize key takeaways that can inform future marketing initiatives.