Essay Problem
Your marketing manager at White Claw has alerted you that Hexo Corp. and Molson Coors have announced a joint venture in Canada called Truss Beverage Co.
She has asked you to write a short memo of between 850 to 1,200 words to assess how you think Truss should segment, target, and position its Mollo and XMG product respectively. The audience for this paper is her boss. Given this audience, this paper should be professionally written and answer the questions directly and concretely.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.