Problem
Every time Rovio uses Facebook, Twitter, and blogs to announce the release of a new Angry Birds game, it sets the social media world buzzing. Angry Birds Space took social games to new heights when the product introduction featured a NASA astronaut on the International Space Station using an Angry Bird toy and a balloon "pig" to demonstrate the principle of trajectory. Fans downloaded the new space game 10 million times in its first three days, a new record that also helped boost Rovio's e-business revenue for the year. Now that Angry Birds is an international download phenomenon, Rovio is planning Angry Birds theme parks in Europe, Angry Birds stores in China, and an Angry Birds movie for global release. How long will Rovio's revenues be flying high?
Questions
1. If you were a corporate executive, how could you measure the effectiveness of Rovio's use of social media?
2. of the environmental forces affecting e-business, which seem to have had the most influence on Rovigo's success with Angry Birds?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.