Homework: Marketing Plan
Instructions
In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft only needs to include a discussion of the product or service that you select and the pricing strategy that you anticipate to use. The details to include are provided below.
A. Product
In this section, discuss your proposed product strategy.
a. Identify the company for which you will be creating a marketing plan, and describe the product or service. If you choose a large global company, you must create a new product; however, this new product may be an upgrade of an existing product. Also, make certain that you select a company that you have not used for other homeworks in the course.
b. Explain how your product or service will be classified according to use, durability, and involvement.
c. Identify where your product or service falls on the product life cycle.
B. Pricing
a. Identify pricing goal(s).
b. Discuss key determinants of price.
c. Compare and contrast different pricing methods to choose a pricing strategy
d. Explain how you might fine-tune the base price with price-adjustment strategies.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.