How you evaluate warby parker triple-bottom-line performance


Problem

Companies that employ a socially responsible strategy, realize that the decisions they make and the resulting actions may affect the well-being of their employees, local communities, the environment, and society at large. Acting in a socially responsible manner encompasses more than just participating in community service projects and donating money to charities and other worthy causes. Demonstrating social responsibility also entails undertaking actions that earn trust and respect from all stakeholders-operating in an honorable and ethical manner, striving to make the company a suitable place to work, demonstrating genuine respect for the environment, and trying to make a difference in bettering society.

Warby Parker was founded in 2010. It primarily sells eyewear online and through its New York City headquarters. It also maintains a limited number of showrooms in boutiques elsewhere in the United States. Warby Parker's "Home-Try-On program" allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.

Warby Parker's commitment to corporate social responsibility is demonstrated in their "buy one, give one" model, where for each pair of glasses purchased, the company pays to produce another pair of eyeglasses for the nonprofit organization VisionSpring. VisionSpring in turn sells the glasses to consumers or companies in developing countries to encourage entrepreneurship and economic sustainability.

How would you evaluate Warby Parker's triple-bottom-line performance?

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