Discussion
Kraft split off its global snack business, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names by more than 1,000 Kraft employees over a five-month process. The name plays on the connotation of "delicious world." How would you design this process to ensure that viable names were produced?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.
Book: Business Research Methods 13th Edition / Author: Pamela S. Schindler.