Discussion
Imagine you were assigned to develop a public relations campaign. Explain in detail how you could use each type of public relations research (see "Types of Public Relations Research" in Chapter 8) to help you plan your work.
Explain in detail how you could evaluate your public relations campaign once it is in progress or after it has finished.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.