How you chose to segment the market, Marketing Management

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How you chose to segment the market

Assignment task: the target audience for the YSL beauty

This is the question from my assignment.

Q1. Who is your target audience? Be specific, geographic, demographic,, psychographic, and behavioral attributes will be identified. Divide the market into 4 target market segments

Q2. For each target market segment, create a customer profile and give each of them a creative name. Use a "creative commons/copyright free" picture that illustrates each target market segment.

Q3. Write an article that discusses how you chose to segment the market.

Q4. Discuss the customer profile, segment name, and image for each segment.

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