Problem
According to the Lululemon athletica case
• How would you assess Lululemon's transformation through adjacency moves-specifically, changes since its inception as an athleisurewear pioneer into a health and wellness empire by expanding beyond its core market of slim women's stretchy yoga pants into the menswear, footwear, self-care, plus-size clothing, and at-home fitness equipment markets? Were these moves a natural outgrowth of its stretchy yoga pants origins, or was the company losing its focus?