Problem: You have just been hired as a brand manager at a well known and respected U.S. company. You've identified the following three target markets for your brand through your recent clustering research. *The gray generation *The Hispanic subculture in the United States *Females First, describe the differences and characteristics of each of these three clusters. Then, specify how you, as a marketer could tailor your advertising messages or environments to accommodate each of these three target markets. What could you use to appeal to each of these segments?