Essay Assignment: Workplace Communication
Length: 2500 words.
You work for a global company. You are the Director of Marketing. You have a new product for which you need to develop the marketing campaign. Describe how you will use the three-step writing process when writing a routine message to the entire global team.
• A quality answer will address the elements of the three-step writing process. The answer should illustrate how the three-step writing process is applied to a routine message.
• Your product needs to be showcased in front of key stakeholders, which include select customers across the world.
o Explain how to identify the audience and what it will take to speak/present to their values/needs. What listening skills will you use to address the high- and low-context cultures in your audience?
• You are now going to plan the development of a presentation for the audience described above.
o What style of presentation (persuasive, informative, instructional, etc.) will be best for the audience you identified? How will you apply the three-step writing process to the presentation? What five tips and guidelines do you feel will benefit your presentation?
• You will also create a proposal for the VP of Marketing on the marketing roll-out for the new product.
o What specific sections do you need to include in the proposal?
o How will this communication tool differ in tone and content from the presentation planned for the audience above?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.