Problem
A social media influencer is someone who has a large following and is looked to for advice or opinions across a variety of topics. There is a growing number of outstanding content producers with dedicated online followings, and brands that want to fuel expansion through influencer marketing are taking note. These personalities frequently use the size of their social media following to demonstrate their power. However, in practice, the quantity of one's followers is not necessarily indicative of the quality of their interaction with the account in question. How would you, as a company wanting to collaborate with an influencer or influencers, pick the right one?