Assignment
Watch the video, B Pinkberry, and answer the following questions:
Question One
• How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
Question Two
• Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
Question Three
• Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
Respond to Peer(s)
• Read and respond to at least one of your classmate's posts. You must respond to two peers for full credit.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.