Problem: Plan customer research for a new concept - Product Smart Home Assistant
As we learned, step 5 of concept testing is to measure customer response. One of the most important elements to research includes the likelihood of purchase (purchase intent). The other important aspect to gauge is the purchase frequency. The aim of customer research is to set apart a 'faulty concept' from promising concepts and to not waste money on building products that people won't buy.
The assignment is divided into two parts:
i) In a few sentences, define a new product concept you would like to test.
ii) Define how would you test the concept through customer responses. This step should consist of elements you would test (two of which are mentioned above-intent and frequency). You have to come up with one more element that should be tested. Also show the questionnaire consisting of one question each for each element.
It should explain below concepts
Define product concept
Number of elements tested/researched from customers
Number of questions