Discussion Post: Strategic Marketing
Understanding and building a marketing budget is a fundamental part of the process, as well as tracking key performance metrics / indicators. Below are resources on creating a marketing budget, KPIs to track, as well as some marketing dashboard examples.
Based on some of the articles below - how would you organize your marketing budget? How will you measure success and plan to optimize programs? What KPIs would you consider tracking on a regular basis? Are there any dashboard examples you would plan on using or do you have an outline of what your dashboard would look like?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.