Discussion: Digital Marketing
Write a 1 page paper on the following below:
Using any social media platform discussed as an example, prepare a basic social media plan covering the following:
• What product/service/offering are you marketing? Summarize.
• What is the value proposition (what value does it provide to the consumer)?
• Based on the above value, and using concepts from the material from this week, what one social media platform would you select to market that product/service/offering? Justify using concepts from the course and other material.
• What would be one major objective of this social media campaign?
• How would you measure that the objective has been met?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.