TOPIC:
To deal with self-control problems, many people pre-commit themselves to doing more of some good behavior or less of a bad behavior in the future (e.g., paying a large gym membership rather than paying per visit or alcoholics taking Antabuse before socializing).
Please suggest a new product or service using prepayment as a self-control device.
Make sure to specify what consumer self-control problem the product or service is meant to help.
How would you market this product or service to your target customers.
You cannot write about gym, food/meal services, or textbook subscriptions.
Write-ups have a strict 600-word limit and are penalized for exceeding 600 words Shorter write-ups also tend to do poorly. Aim for 500-600 words.
Include the word count at the top of the document (e.g., "Word Count: 598").