Assignment: Foreign Product Paper
Each student will pick a foreign product or service that is not currently available in the United States. The presentation will include all the necessary components of rolling out the product or service in the United States. The presentation will include but not limited to: market analysis, segmentation, marketing mix, break-even analysis, and success criteria.
Individual Presentation
A. Why you chose the product/service?
B. Market size of the product/service in its home country
C. Market potential of that product in the United States
D. At least three applicable global marketing concepts that need to be considered in rolling out the product in the U.S.
E. Based on the global concepts Utilizing the 4P's. How would you market the product or service in the U.S.?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.