Problem: Consumer Patronage
In a 1-2 page paper based upon the article The effects of website designs, self- congruity, and flow of behavioral intention,
• What can you do to increase the likelihood of consumer patronage?
• How would you implement the modifications into your website?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.