Homework: Marketing Customer Behavior
Complete Part A and Part B homework.
PART A:
LG is introducing a TV with a 77" Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TV's introductory price is $5,000.
a. Who should be LG's initial target market: explain the target consumers' demographics and psychographics?
b. How would you identify the innovators for this product?
c. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
PART B:
a. Do you make an effort to purchase green products? Would you pay more for the green product?
b. Provide 1 example of how companies has tried to use "going green" as a sales pitch.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.