Question: Provide a plan for implementing your campaign. How would you go about launching the campaign (e.g. tabling event, sustainability summit, website, social media, etc)? How will you know if your campaign is successful? Include any metrics or surveys you would use to measure the success of the campaign (e.g. How do you know it's working? How will you know if the behaviors identified in Part I have changed, or not?) The behavior we are focusing on in our project is increasing student and staff interaction with and awareness of our landscapes around city and east campus. This specific behavior change falls under the Landscape and Ecosystems theme of UNL's Environment, Sustainability, and Resilience Master Plan.