1. How would you forecast worldwide demand for tea bag machines?
2. Argue the case for the market analysis method you would choose if you had to evaluate the competitiveness of Teepack Special maschinen on the global tea bag packaging machine market.
3. In order to achieve better customer feedback, the top management of Teepack is interested in learning how to measure customer satisfaction. Propose a questionnaire design that contains some of the themes which it would be relevant to include in the questionnaire.
4. How would you organise the internal database with the customers' responses and the feedback of the questionnaire results to the customers.