How would you facilitate cross-team collaboration


Discussion Post

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

a) Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?

b) How would you communicate about new features to customers?

c) How would you measure the success of the team?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How would you facilitate cross-team collaboration
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