Two restaurant chains have decided to enter the Lehigh Valley market, Ruth's Chris Steakhouse (an upscale steak house) and Steak& Shake(a fast-food chain). You have been offered jobs with both of them as director of marketing for the area. Choose one of the companies and explain how you would segment the market, which target markets you would choose to pursue and why how you would position the restaurant(and why), and how would you differentiate your restaurant from competitors to obtain a competitive advantage?