Problem: Marketing
Topic: My topic of research will be about JCPenny and why the company is currently failing and could disappear as a whole.
You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have selected your research topic in Week 1& 2. Please prepare a research proposal that provides the following items:
• Problem definition (Chapter 3) - What is the real problem you are trying to solve through your research. This should include i) discovering and defining marketing issues, ii) management dilemmas, and iii) research questions.
• Research design (Chapter 2-3) - How would you design your research? This should include research type, purpose, how to collect data, time frame, scope, and environment.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.