Assignment
First Question
1) Consider the three key forces (technology, globalization, and social responsibility) driving the new marketing realities.
- How are they likely to change in the future?
- What other trends or forces might affect marketing?
Second Question
As an assistant to Jane Melody, Sonic's chief marketing officer, you've been assigned to draft a mission statement for top management's review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.
• What should Sonic's mission be?
• In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?
• Which of Porter's generic competitive strategies would you recommend Sonic follow in formulating its overall strategy?
Third Question
Defend ONE of the following statements:
- The best marketing research is quantitative in nature.
- The best marketing research is qualitative in nature.
Fourth Question
How would you describe the schools of ethical thought?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.