Discussion Post
• Identify and describe Potbelly's strategy in terms of product (present or future) and market (present and future).
• How would you describe Potbelly's positioning strategy?
• What type of environmental opportunities and threats do you see in Potbelly's external environment? How might they affect Potbelly's current strategy?
YouTube Video: "Potbelly Sandwich Works Grows Through Quirky Marketing"
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.