Marketing Discussion Board
Youtube Video: "MKTG2013 OXO Advertising"
1. View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words.
• How would you describe OXO's overall advertising strategy?
• Why has OXO chosen to change its promotional strategy at this time?
• Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.