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How would you describe big data what are some of the most

Chapter - Customer Relationship Management (CRM): A key Decision Tool for Marketers

1. What is CRM? How do firms practice CRM?

2. Explain the concepts of share of customer, lifetime value of a customer, customer equity, and customer prioritization.

3. How would you describe Big Data? What are some of the most significant sources of competitive advantage that Big Data offers?

4. Describe the various sources of Big Data for marketers.

5. What is data mining? For marketers, what are some of the most important applications?

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