Assignment task: Take a look at these two videos
"John Deere"
YouTube Video: How John Deere Uses Content Marketing to Educate Customers
And
"Flex Tape"
YouTube Video: Flex TAPE® Commercial (2017) -- Phil Swift
Question 1: How would you compare/contrast the communications approaches shown? (You should be able to provide two substantially different things. You don't need to provide an exhaustive list! As a class, together we can do that)
Question 2: Provide one engaging question to your classmates germane to your discussion; this can pertain to anything we've covered so far in the course -- it does not have to be related to this week's reading.