Problem
A. What core product is Colgate selling when it sells toothpaste or the other products in its new line?
B. How would you classify these new products?
C. What implications does this classification have for marketing the new line?
D. What brand decisions has Colgate made? What kinds of product line decision? Are these decisions consistent?
E. If you were the marketing manager for the extended Colgate line, how would you package the new products?
F. What risks do you see in these packaging decisions?