How would you classify the decision and why


Problem

1. Explain the role, if any, that ethical, green or fair-trade attributes play in your purchasing decisions.

2. Focus on a particular example of such a decision. How would you classify this decision (cognitive, habitual, affective, or a combination), and why?

3. In relation to this example, what influenced your behaviour in this regard (e.g. factors individual to you, and/or external factors)?

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Marketing Management: How would you classify the decision and why
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