How would you choose one outlet brand or model over the


Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently?

  1. Why would someone else not make those purchases?
  2. How would you choose one outlet, brand, or model over the others? Would others make the same choices in the same way? Why and why not?

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Management Theories: How would you choose one outlet brand or model over the
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