Discussion Post: Big Data Analytics
YouTube Videos: "Decision-making in a future of Big Data and AI | Christina Orphanidou | TEDxUniversityofNicosia" and "How would a Data Scientist analyze Customer Churn?".
Select a large retail business, and in a 2 pages paper, address how an analytical customer relationship management (CRM) tool may help with customer churn prediction models as described in the above linked videos. How would business leaders utilize data gathered about their customers to customize and target advertising? How would prediction models help in decision-making regarding promotions to offer or other methods to help retain customers and reduce churn?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.