Assignment: The Marketing Research Process And Rasmussen College
Your Marketing Research class has been charged with increasing enrollment at Rasmussen College. There are several markets worthy of targeting, including those in the military, minorities, millennials, and baby boomers.
For your initial post, select two markets for the College and answer the following questions:
• How would each of these markets increase enrollment?
• Which steps in the marketing research process would you use to get started?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.