Benchmark Homework: Organizational Persuasive Messaging
One of the challenges organizations face is persuading both internal and external audiences to accept change, particularly when that change is likely to induce negative reaction (e.g., price increases, employee layoffs).
For this homework, you will need to select one of the following scenarios: (i) an organization who has been found guilty of environmental pollution; (ii) an organization who is raising consumer prices; (iii) an organization who must lay off 10% of its workforce; or (iv) an organization who must raise employee insurance premiums.
For the scenario you select, in 1,000 to 1,250, words do the following:
Identify how you would communicate this message to relevant populations. How exactly would you communicate this news? (e.g., mass message? Personal message?). Discuss what communication channels you would use to communicate the message.
Why would these channels be advantageous?
Identify potential resistance and how the organization should be prepared to address this messaging. In other words, how can the organization address negative feedback?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.