How will you measure your quality of service what barriers

Question

Select a company from the three provided for which you would like to be Marketing Manager.

Edible Arrangements

Edible fruit baskets

Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World

Cartridge Company

carries a complete line of both inkjet and toner printer cart ridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service

Taxes

provides tax service to both consumers and businesses.

You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks in a 3 - 5 page paper :

1. Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service.

2. How will you measure your quality of service?

3. What barriers might you run into in globalizing your service? Provide specific examples.

4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service?

5. You will provide a 3 - 5 page (APA formatted) paper with at least three supporting references. You should include at least one  illustration which can be included in the body of your paper or appendix.

Answer 1

For this task, you have to prepare a presentation to the CEO of the organization on a product development strategy. The goal of this task is to complete the given tasks in a 3 to 5 page paper: 1) Explain your new service. The new service concept must encompass all the major features of a service that comprise intangibility, non-standardization and inseparability. Comprise the experience attributes of your product. Illustrate what role has technology played in the service. 2) Illustrate how will you evaluate your quality of service? 3) Illustrate what barriers might you run into in globalizing your service? Give particular illustrations. 4) In terms of the marketing mix, illustrate what specific marketing policies will you make use of to distribute, price and encourage this service? 5) You will give a 3 to 5 page (APA formatted) paper having at a minimum of three supporting references.