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How will you measure the lifetime value of your customer

Discussion Post: Benchmarking

Refer to lesson 8 and research what benchmarks exist for service excellence in you industry. Use the American Customer Service Satisfaction Index to help with this. Is this benchmark achievable for your venture? Explain. How will you measure the lifetime value of your customer?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How will you measure the lifetime value of your customer

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