Questions:
? What does your database look like and include? Why?
? How will you analyze your database? What formulas or methods will you use in your analysis? Give a fictional example.
? Give a rationale for selecting your customers. Will it strictly be based on profitability or will you use other variables?
? How will you reach your customers?
? Create a customer relationship marketing program.
? Consider privacy issues.
? How will you measure your results?
Attachment:- marketing_assignment.rar