How will you achieve the objectives launch a new product, Marketing Management

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How will you achieve the objectives launch a new product

Problem

Provide detailed analysis on social cafe in Canada

A. Marketing Objectives -- should have about 3-4 of them related to sales, profit, share, awareness & trial, distribution etc.

B. Marketing Strategy - how will you achieve the objectives i.e., launch a new product, launch in a new market, create brand awareness with an advertising campaign etc.

C. Product Strategy -

a. Target Market (primary and secondary) - profile your intended target
b. Positioning of the brand - Brand personality, USP, product benefits, positioning statement.

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Marketing Management: How will you achieve the objectives launch a new product

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Marketing Management: How will you achieve the objectives launch a new product

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