which is better? emotional advertisement or visual advertisement
The comparison between the impacts of visual appealing ads versus emotional appealing ads of McDonalds
Statement of the problem
Primary problem statement:
- How will Visual appealing advertisement and Emotional appealing advertisement contribute to the buying intention of students in FEU towards McDonalds?
Secondary Problem Statement:
- Which of the two appealing ads is much preferred by the students of FEU?
- Do emotional appealing ads can establish emotional attachment towards the audience that will make them change their buying preference?
- Do Visual Appealing ads can influence the buying behavior of its audience to the point where viewers intentionally motivated to consume your product?