The use of strategic planning to communicate the mission and vision of an enterprise is not a new concept to established businesses. Most Chief Executive Officers, Chief Financial Officers and top level executives are going to know and understand the importance of a strategic plan and how to draft a plan on their own. Why is strategic planning a requirement of the masters curriculum?
How will understanding the parts of a well constructed strategic plan allow you to augment an executive teams current strategic plan?
What key characteristic of a strategic plan is the most difficult to execute?