Discussion questions:
DQ1
Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product?
DQ2
Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference?
DQ3 - influencing
There are many influences over our choices as consumers including culture, social class, family, perceptions and personality. As a "marketer" we are trying to influence the buyer's decision making process and put our product in front of them in a way that hopefully generates a need recognition for our product. Where in this decision making process or among the major factors that contribute to who we are as consumers, could a "marketer" exhibit the most influence?
DQ3 - the store
The first is a need recognition, the second is information search (where would you look to make a decision?), the third is alternative evaluations, the fourth is purchase decisions, and the fifth is post purchase behavior. At which step(s) do you think a store could exert the most influence? Where might the look and feel of a store come in to play as an influencer?