How will the selling effort change when addressing these


Write the accurate answer of the given problems

Case study: Shield Financial: "A Different Kind of Customer"

Problem 1- How fundamentally different is the role of the sales force in addressing these new customer needs from that of addressing the needs of more traditional brokers?

Problem 2- How will the selling effort change when addressing these new broker needs?

Problem 3- How will the changes affect sales management?

Problem 4- What are the threats and possible downside of addressing these emerging broker needs?

I need help to explain the changes affect sales management.

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