How will the company overcome those barriers and identify, Marketing Management

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How will the company overcome those barriers and identify

The company is Barnes & Noble.

1. Identify the industry for your chosen company and its Domestic Environment.

2. Identify a Global Environment for the company (an international country for the company).

3. What are the characteristics of the new Global Country/Environment that will best suit the company for success?

4. What barriers exist in the new Global Country/Environment? You cannot state there are no barriers.

5. How will the company overcome those barriers (strategies)?

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Marketing Management: How will the company overcome those barriers and identify

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