How will the company differentiate its product


Project Assignment

You are the Marketing director for a new Health care center in Miami.A Dental Care center.

Also prepare a Word document with your Marketing plan - 8 pages Min excluding the references page/s.

- Your paper must include
- An abstract page
- Analysis of your service/services.
- What is the company's Mission and Vision?
- List how many competitors are powerful and with which competitors will your company compete against, and how?
- How will the company differentiate its product?

Develop this Marketing Plan, by using Marketing Principles learned in class, be creative...

Paragraph indentations are required.

Text Book: Essentials of Health Care Marketing by Jones & Bartlett Publishers, 3rd Edition Eric Berkowitz 978-0-7637-8333-4 .

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How will the company differentiate its product
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