Assignment task: I have identified an opportunity in the market for a subscription-based meal delivery service that focuses on providing healthy, organic, and locally sourced meals to busy professionals and families. The value delivered would be convenience, time-saving, and healthy meal options that can be delivered right to the customer's doorstep. There is a growing trend towards healthy eating and an increasing awareness of the importance of locally sourced and organic ingredients, which presents a significant opportunity in the market. Our meal delivery service will differentiate itself by offering a more personalized approach to meal planning and delivery. Customers will be able to customize their meal plans based on their dietary restrictions and preferences, and we will source our ingredients from local organic farms to ensure the highest quality and freshness. This approach is difficult to replicate as it requires a significant investment in sourcing local ingredients and developing a personalized meal planning and delivery system. Our business will produce process innovation by developing a personalized meal planning and delivery system that can efficiently manage a high volume of orders while ensuring the highest quality and freshness of ingredients. We will also leverage technology to streamline our operations and improve our customer experience. Environment Analysis: Using the SWOT analysis tool: Strengths: Personalized meal planning and delivery system Locally sourced and organic ingredients Efficient use of technology for streamlined operations Convenience and time-saving for busy professionals and families Weaknesses: High start-up costs for sourcing local ingredients and developing a personalized system Limited scalability due to the focus on locally sourced ingredients Competitive market with established meal delivery services Opportunities: Growing trend towards healthy eating and locally sourced ingredients Increased demand for convenience and time-saving services Potential to expand into new markets and geographic locations Threats: Intense competition in the meal delivery market Fluctuations in the availability and cost of locally sourced ingredients Negative publicity or recalls related to food safety or quality
QUESTIONS:
1. Business model. a) What will they sell? Explain the value delivered and why there is an opportunity. b) How is the idea (product / service) different and difficult to replicate? c) How will the business produce innovation? Explain which type it will be and why.
2. Environment analysis. Analyse the SWOT results and explain them. What is your point of view and what can you conclude.
3. Pricing. How would you define the price? Write down all your considerations and explain them.