ASSIGNMENT: Business Plan: Market Research and Evaluation
In Business Plan Milestone Five: Marketing Research and Evaluation, you will submit Milestone Five. The format should be:
I. A document in which you present evidence that a market exists for your business (photography). In other words, you must convince investors that a large enough market exists for your product or service and that your business can be competitive in that market.
II. Identify the target market of your business and state the size in dollars and units.
a) How will you remain competitive?
b) How will customers' needs be assessed over time?
c) Who are the main competitors of your business, and
d) What are their strengths and weaknesses?
e) What percentage of market share do the competitors have, and what percentage can you expect to get?
III. Address pricing policy and how the business's prices will penetrate the market, maintain its market position, and allow the business to earn a profit.
IV. Address promotion strategy, distribution strategy, and service policies.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.