Project Assignment
You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental Care center. Create a Wix website (Wix com offers free website building) which will include all the information of your new business.
Also prepare a Word document with your Marketing plan - 5 pages min excluding the abstract and references page/s.
Your paper must include -
1. An abstract page with a summary of your company and its services.
2. Analysis of your service/services.
3. What is the company's Mission and Vision?
4. List how many competitors are powerful and with which competitors will your company compete against, and how?
5. How will the company differentiate its product from the competition?
6. Target market defined and your customer profile defined.
Develop this Marketing Plan, by using Marketing Principles learned
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.