Problem
1. Compile a set of recent ads that attempt to link consumption of a product with a specific lifestyle. How is this goal usually accomplished?
2. The chapter mentions that psychographic analyses can be used to market politicians. Conduct research on the marketing strategies used in a recent, major election. How were voters segmented in terms of values? Can you find evidence that communications strategies were guided by this information?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.